Xbox came to us to help strategize the reveal of a long-gestating opportunity: Xbox was acquiring Activision, Blizzard, and King in the biggest deal of gaming's history. Part of this effort would be to announce it in a manner consistent with Xbox's family-of-studios ethos. We created this film to feature not only the characters and worlds that makes these studios' games special – but to highlight the emotion and nostalgia that we as gamers have for them and how monumental it was for them to be joining the Xbox family. The result was something truly special.