When it comes to Gears of War, we don’t just know the story — we’ve helped tell it for nearly two decades. Since Gears of War 2, we’ve partnered with Xbox to shape how the world sees this storied franchise.
Through 360 campaigns and brutal gameplay reveals and cinematic CG films, between live fan activations and custom console drops, we’ve been at the frontlines of every major marketing beat. And now, with the reveal of Gears of War: E-Day, we’ve come full circle. Back to the beginning and where the legend truly began.
From the first Lancer chainsaw rev to the emotional gut punches the series is known for, our mission has always been to preserve the grit, elevate the drama, and find the emotion underneath the armor.
We understand the DNA of Gears and its multiple facets: the weight of legacy, the devastation of war, and the loyalty of brotherhood. We understand the ethos of its fans, the Gears Nation, whose passion runs deep and wide. That’s why our work resonates with Gears players, both old and new.
Gears has always been about the jagged line between brutality and humanity. Our campaign work for the brand – spanning 10 titles and ranging from launch films, live-action spots, documentaries, social video, experiential & more – is always designed to find that line and walk its edge.
We even helped evolve the Gears universe into other media. Working alongside Xbox, we developed narrative positioning and IP consultation that helped pave the way for the Gears/Netflix movie adaptation now in the works.
As one of gaming’s most iconic franchises stands on the threshold of its third decade, we couldn’t be more honored to have been part of this journey for so long and are stoked to bring it to all new players around the world with the upcoming Gears of War: E-Day.
